Apple announced it’s first new iPod in 4 years. It’s cheaper pricing and smaller size helps Apple attract a different audience than the tech forward crowd who was first to buy the Xs Max.
Apple stopped releasing iPod sales figures in 2013 and they are no longer featured prominently on the company website or stores but they still attract a strong niche audience.
The iPod market has always been for kids who are not ready for a real phone but need something portable that can set screen time restrictions.
The 2019 iPod Touch starts at $199 and has more storage, new processor and new features.