Apple Announces 3 new iPhones and a new watch

Apple releases 3 NEW iPhones: the iPhone Xs, iPhone Xs Max and iPhone XR

Sep 12, 2018, Apple announced 4 products including 3 large display iPhones and series 4 watch. 

The newest Apple iPhone event started with intense drama and a Mission Impossible theme. An Apple employee was desperately overcoming obstacle after obstacle while running through the Cupertino Campus to get a top secret brief case to Tim Cook at the Steve Jobs Theater in time for the big release of not one but 3 new iPhones!

3 new iPhones: iPhone Xs, iPhone Xs Max, iPhone Xr

The iPhone XS, XS Max and the budget XR all have Apple’s high-end dual 12-megapixel camera and the uber fast A12 Bionic chip. They are all virtually identical except for the sizes and display.

Price of the new iPhone X 2018

Starting at $999 for the XS, $1,099 for the XS Max, and $749 for the XR.

iPhone XS and XS Max: OLED Display, Stainless Steel, Glass & 3D Touch


There are 2 sizes, the 5.8 inch XS and the 6.5 inch XS Max. Both have the edge to edge OLED display and Super Retina resolution screens. The XS Max has the biggest screen that has ever been on an iPhone at 3.3 million pixels! Both have incredible color management and Dolby Vision.


Gaming performance of the 3 new iPhones launched in 2018

This is great for gamers and watching movies as images seem to jump off the screen. Camera Both the XS and XS Max have 3 cameras, one on the front and 2 on the back. The dual cameras on the back have 12-megapixels and telephoto lenses with a wider aperture which creates better images in low light. The front-facing 7-megapixel cameras offer true depth to portrait mode and will make pictures sharper and brighter. The camera has an algorithm that detects faces and will go into instant red-eye reduction.

The Smart HDR

The smart HDR identifies highlights and shadows and you can now adjust the depth of the portrait mode after you take a picture in the photo app. A

12 Bionic Chip

The A12 promises to deliver a 15% performance boost compared to the 2017 iPhone X and 40% less power consumption. It is the first 7-nanometer chip that has 6.9 billion transistors! It will launch apps 30% faster. The upgraded A.I. chip will provide faster Face ID, better pictures and will help track facial movements for Animoji’s and animated selfies. The new engine has 8 cores and runs up to 5 trillion operations per second. The chip’s “smart computer system” figures out which tasks should run on the main part of the chip and which should run on the graphics processing unit.

Storage and Battery

The storage options are 64GB, 128GB, 512GB. The iPhone XS Max battery will last 90 minutes longer than the 2017 iPhone X and the XS will last 30 minutes longer.

Dual Sim Dual Standby

All the iPhones have 2 Sim Cards so users can now have 2 phone numbers in one iPhone. No longer do iPhone owners have to juggle a work and personal phone. The iPhone XS and XS Max are the first iPhones to support dual SIM and have a physical SIM and an Apple eSim. Colors Gold, Silver and Space Grey. Available SIM-Free pre-order available right now! The Sim-Free models are unlocked and can be activated with any carrier at any time. iPhone XR: LCD Display, Aluminum, Glass & No 3D Touch The iPhone XR has basically the same insides as the XS and XS Max with the A12 chip but doesn’t have the dual-camera. It does have a single 12MP wide-angle lens on the back and the same 7MP TrueDepth camera on the front. It also has the dual SIM and an additional 30 minutes of battery life than the iPhone 8 Plus. Display The main difference with the XR is the 6.1-inch edge to edge LCD display instead of the more expensive OLED’s that its siblings both have. Colors There are 6 vibrant colors: Blue, Yellow, Black, White, Coral, Red. They are reminiscent of the iPhone 5C candy colors that were released in 2013. Storage 64GB, 128GB and 256GB.
Available Starting in October.